Organizing with Presence
A complete brand and website build
for a mindfulness-based home organizing business
in NYC and Philadelphia.
The vibe
a brand that invites calm, evokes a feeling of spaciousness and lightness, and let’s you breathe more easily
A color palate
full of colors that support the vibe – deep and soft purples, gradient grays and a touch of black and white
Copy
communicating both layers of this business
the practical work of decluttering and organizing, and the deeper, more intangible dimension that sets this brand apart – mindfulness and the practice of being in the moment
A site that reflects the philosophy behind the work … organizing as a practice of presence.
